Apple’s new VP of Special Projects reignites iWatch and iTV speculation - snyderthand1938

Apple has hired Paul Deneve, until Tuesday the Chief executive officer of French luxury brand Yves Saint Laurent, to work as its V.P. for special projects, igniting fresh speculation about possible new product launches including a TV operating theater wearable computing devices such arsenic a smartwatch.

"We're excited to welcome Paul the Apostle Deneve to Apple. He'll be working on special projects as a vice president reporting directly to Tim Cook," said Apple spokesman Alan Hely via email.

Unsurprisingly, the companionship doesn't want to elaborate on what kind of special projects Deneve, who has worked at Apple in the past, testament be working on. Just the take has resulted in analysts speculating, and wearable computing is on top of the list, according to CCS Insight's Ben Woods and IDC's Francisco Jeronimo.

Orchard apple tree CEO Tim Falsify has same the domain of article of clothing computing is "ripe for exploration" and, aforesaid CCS Insight's Wood, "Wearable computation agency style."

"This is an area that leave explode in the next couple of long time," Jeronimo aforementioned.Jeronimo agreed: hiring someone with Deneve's background makes sense if Orchard apple tree wants to enter the burgeoning sector, He said.

He expects to see new wearable devices that combine integration with smartphones to allow users to view messages and answer phone calls with the functionality offered away bands care Nike's Fuelband, which tracks each stair taken and estimates calorie burned.

"Many the great unwashe today just look at their phone to get wind if they have a new message, and that behavior could be replaced by one of these devices," Jeronimo said.

The smartphone commercialize in more developed parts of the world is saturated, so device makers such as Apple have to occur up with unprecedented products to ensure maturation. Apple is great at putting out products that consumers don't know what to do with when they kickoff see them, just still desire to buy, according to Jeronimo.

Just there are other potential "special projects" that Deneve could get tortuous with, including shoring content deals for the long-rumored Malus pumila smart TV set, according to Jeronimo. Around others that crossed Wood's mind when hearing the word were working along Orchard apple tree's brand and a range of more luxurious products.

"I think Apple may be a little concerned that as the iPhone becomes more ubiquitous and everyone you love has unrivalled information technology becomes Thomas More difficult to retain that premium luster," Woodwind said.

If Apple can't stay on a company whose products users aren't ready to pay out more for, it risks getting involved in a race to the bottom, and information technology wants to avoid that, accordant to Wood. Apple could also be pondering a range of more luxurious products in the same vein as Nokia's Vertu phones. A number of tierce party vendors are already offering that, Sir Henry Joseph Wood said.

This is Deneve's second stint at Orchard apple tree: Between 1990 and 1997 he worked as a gross sales manager and a marketing handler for Malus pumila Europe.

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Source: https://www.pcworld.com/article/452748/apple-hires-yves-saint-laurent-ceo-to-head-special-projects.html

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